GualapackGroup, a new logo for a new strategy

A few months after its presentation during the Interpack exhibition in May, let’s take a look again at the GualapackGroup change of logo.

For nearly 15 years, since the acquisition of Safta by the Guala family, the Group had been organized around its two traditional divisions, the laminates and the Gualapack System.

In order to better face the market dynamics, GualapackGroup decided to have a major evolution of its product portfolio and to propose, in addition to its historical offer, the different components of the spouted pouches system, ie premade stand up pouches, spouts and caps.

With the addition of the Pepup technology, providing 100% flexible self-closing pouches and the eco-friendly alternatives of our main product ranges, the new extended product range finds indeed its illustration in the seven-color line added below the historical GualapackGroup wording.

Those additional colors, together with our traditional vortex, perfectly underline the dynamism and the expansion strategy of our Group that nearly doubled its size within the last 7 years and opened, acquired or significantly invested, in 7 facilities Worldwide during the same period.

The new Group slogan “Technology Crossover” completes that new communication set and highlights even further the technical and innovation capabilities of our company.